Privacy Policy
Last updated: September 2026
1. Data Controller
Avira Official is the data controller responsible for processing your personal data. If you have any questions about how we handle your data, please contact us at support@avira-official.com.
Avira Official
Copenhagen, Denmark
Email: support@avira-official.com
2. Data We Collect
Personal Information
When you place an order or create an account, we collect:
- Name and contact information (email, phone number)
- Billing and shipping address
- Payment information (securely processed by third-party payment processors)
Order Information
- Purchase history and order details
- Communication preferences
- Customer service correspondence
Technical Data
- IP address and browser type
- Cookies and similar tracking technologies
- Website usage data and analytics
3. Purpose of Data Processing
We use your personal data for the following purposes:
Order Fulfillment
- Processing and shipping your orders
- Communicating about order status
- Handling returns and refunds
Marketing (with your consent)
- Sending newsletters and promotional offers
- Personalized product recommendations
- Special event notifications
Legal Compliance
- Tax and accounting obligations
- Fraud prevention and security
- Compliance with legal requirements
4. Legal Basis for Processing
We process your personal data based on:
- Contract: Processing necessary to fulfill your order and provide customer service
- Consent: Marketing communications (you can withdraw consent at any time)
- Legitimate Interest: Improving our website, preventing fraud, and business analytics
- Legal Obligation: Tax reporting, accounting, and compliance with Danish law
5. Data Sharing & Third Parties
We may share your data with the following third parties:
Service Providers
- Payment Processors: Secure payment processing (data is tokenized and encrypted)
- Shipping Carriers: PostNord, GLS for order delivery
- Email Service: For order confirmations and newsletters (if subscribed)
We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data for the following periods:
- Order Data: 5 years (accounting and tax requirements)
- Marketing Data: Until you withdraw consent or 2 years of inactivity
- Account Data: Until you request deletion or 3 years of inactivity
7. Your Rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing based on legitimate interest
- Right to Withdraw Consent: Unsubscribe from marketing at any time
To exercise any of these rights, contact us at support@avira-official.com. We will respond within 30 days.
8. Cookies
We use cookies to improve your browsing experience. Types of cookies we use:
- Essential Cookies: Required for website functionality (shopping cart, login)
- Analytics Cookies: Help us understand how visitors use our site
- Marketing Cookies: Track visits to show relevant ads (with consent)
You can disable cookies in your browser settings, but this may affect website functionality.
9. Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- SSL encryption for data transmission
- Secure payment processing (PCI-DSS compliant)
- Regular security audits and updates
- Access controls and employee training
10. International Data Transfers
Your data is primarily stored within the EU. If we transfer data outside the EU, we ensure adequate safeguards are in place in accordance with GDPR requirements.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
For any questions about this Privacy Policy or how we handle your data, please contact us:
Avira Official
Email: support@avira-official.com
Location: Copenhagen, Denmark
Supervisory Authority: If you have concerns about how we process your data, you have the right to file a complaint with the Danish Data Protection Agency (Datatilsynet).